[yurishimo]

It's a shortcut for content marketing. I would expect a large number of articles over the next few months about launching projects on DO infra. Not a terrible way to get more eyeballs on your product, but if they push things too hard, eventually the site could lose some of it's appeal as a "neutral" source.

Historically, CSS-Tricks has raked in a TON of money from affiliate sales to entry level hosting providers (MediaTemple sticks out in my mind). Imagine all of those affiliate sales now going to Digital Ocean instead. There's potential for a massive ROI if DO can responsibly manage the site and funnel over the next decade.