[awill]

I don't really understand DigitalOcean's market here. They're obviously. not going after the main cloud players, but it seems strange that they're targeting consumers directly. They spent a lot of time/money crowdsourcing documentation for things that weren't cloud-specific, like patching wordpress, installing apache etc, and now CSS-Tricks.

Wouldn't consumers who'd benefit from these sorts of tutorials prefer a properly managed solution rather than an IaaS?

[freedomben]

DO recently rolled out their "App Platform" which is targeted at developers who don't know much infra/devops. I would guess promoting that is what drove this decision since CSS Tricks has such a good name/reputation with the exact target market. Ads (especially subtle ads) placed on CSS Tricks would be worth a fortune.

But even still, I'm mainly an infra/devops/backend guy who occasionally needs to hack on front end, and I've ended up at CSS Tricks a number of times. So it's probably a great buy if used as an advertising hole and to boost SEO credibility.

[kosasbest]

> I don't really understand DigitalOcean's market here

DO is loved by developers, and so is CSS Tricks. DO bought it because of the cozy relationship CSS Tricks has with developers and vice-versa.