[freedomben]

DO recently rolled out their "App Platform" which is targeted at developers who don't know much infra/devops. I would guess promoting that is what drove this decision since CSS Tricks has such a good name/reputation with the exact target market. Ads (especially subtle ads) placed on CSS Tricks would be worth a fortune.

But even still, I'm mainly an infra/devops/backend guy who occasionally needs to hack on front end, and I've ended up at CSS Tricks a number of times. So it's probably a great buy if used as an advertising hole and to boost SEO credibility.