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by HeyLaughingBoy
5374 days ago
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Um, no! Someone isn't disqualified as a potential customer simply because they don't know how much something costs or assume it costs X when it costs 10X. A good customer understands value. That means that if they thought something costs $500 but it really will cost $10k, they'll be able to identify if it's worth $10k to them, or instead find out what they can get for the $2k that they can actually afford. Just saying "no, I can't help you" and walking away isn't doing yourself any favors. |
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> Buyers of software products, like small children, hear one word more than any other: "no". "No, it can't be done." "No we don't do that." "No, if you did that it would screw up everything else." "No, that's stupid" It doesn't matter if you're right, all that matters is that you're just another person saying "no".
> You differentiate yourself from others by giving the exact same answer, but with the word "yes" instead of "no".
> "Yes, in order to do that, we'd also want to look at..."
...
> As I've told my customers many times, "The answer is always 'Yes'. You may not want to do it once you understand what it will take, but the answer is still 'yes'."