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by eric-hu
5372 days ago
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What you said reminds me of something I read from edw512's book ( http://edweissman.com/53640595 ) > Buyers of software products, like small children, hear one word more than any other: "no". "No, it can't be done." "No we don't do that." "No, if you did that it would screw up everything else." "No, that's stupid" It doesn't matter if you're right, all that matters is that you're just another person saying "no". > You differentiate yourself from others by giving the exact same answer, but with the word "yes" instead of "no". > "Yes, in order to do that, we'd also want to look at..." ... > As I've told my customers many times, "The answer is always 'Yes'. You may not want to do it once you understand what it will take, but the answer is still 'yes'." |
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