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by ethank
5377 days ago
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Here's a question: What is your product? What value are you adding to the mix between a fan and an artist? How are you going to gauge success of that product? What metrics will you use to define what "success" is? Are you there to be A&R? Crowdsource A&R? Promotions? Marketing? Publicity? Management? What piece of the value chain do you want to lay claim to? To echo a similar sentiment: labels, and actually more A&R (since they aren't all in labels) exist to elevate things from the mediocrity of the commons by virtue of the balance of taste and business. The best A&R guys right now? Lawyers and managers. |
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OurLabel is a platform that brings fans into the music-making process from discovery to funding to promotion. That covers a few different aspects of a traditional label. You could say it is crowdsourcing A&R. It is also crowdsourcing publicity by incentivizing fans to promote the releases via their social media channels. OurLabel plans to share 25% of net income from releases to fans who helped promote it (in the form of rewards such as music downloads, merchandise, concert tickets, etc.).
OurLabel is also a free service to funded artists in that it helps in the execution of the project by connecting the artists with the right resources (whether it be production, marketing, legal, distribution, etc.). OurLabel DOES NOT manage the artist. Also, it is important to note that this is done on an as-needed basis. We give artists all the freedom they want as well as the support they want.
To us, success is measured by getting new music, commissioned by fans, out to the market. We certainly take an active role in marketing the releases and aim to maximize their value, as it is in the collective interest of the artists, fans, and us that the releases sell more copies, get more licensing deals, etc.