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Thanks, those are great questions. OurLabel is a platform that brings fans into the music-making process from discovery to funding to promotion. That covers a few different aspects of a traditional label. You could say it is crowdsourcing A&R. It is also crowdsourcing publicity by incentivizing fans to promote the releases via their social media channels. OurLabel plans to share 25% of net income from releases to fans who helped promote it (in the form of rewards such as music downloads, merchandise, concert tickets, etc.). OurLabel is also a free service to funded artists in that it helps in the execution of the project by connecting the artists with the right resources (whether it be production, marketing, legal, distribution, etc.). OurLabel DOES NOT manage the artist. Also, it is important to note that this is done on an as-needed basis. We give artists all the freedom they want as well as the support they want. To us, success is measured by getting new music, commissioned by fans, out to the market. We certainly take an active role in marketing the releases and aim to maximize their value, as it is in the collective interest of the artists, fans, and us that the releases sell more copies, get more licensing deals, etc. |