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by shmatt 1592 days ago
Why did any shareholder buy into the hype? When Peloton decided building their own personal factory in Ohio was a great use of money, their shareholders and fans cheered about how great idea it was. We're getting healthy and helping unemployment in the rust belt! Same for having a full time Peloton employee drive the bike to your home

Those decisions made absolutely no sense financially, and were immediately shut down once the CEO changed. But when they were decided Wall Street was cheering them on

1 comments

The factory part aside, white glove delivery is not unheard of in premium offerings of various items. It makes perfect sense to have white glove treatment for the delivery of Peloton devices, and you can almost always guarantee the customer interaction is better when your employees are in-house instead of contracted.
Peloton is far from the only expensive product being shipped coast to coast. You let someone else do the work for you. I'm going on a whim and guessing that a Tesla being delivered to your door, is not delivered by a full time Tesla employee

And to double down on that - starting 2 days ago, Everyone receiving a Peloton will receive it from a non-employee

Peloton does not use FT employees to deliver everywhere in the US and I know for a fact that their first-party delivery is a far better experience than when you get third-party delivery.