[dlp211]

The factory part aside, white glove delivery is not unheard of in premium offerings of various items. It makes perfect sense to have white glove treatment for the delivery of Peloton devices, and you can almost always guarantee the customer interaction is better when your employees are in-house instead of contracted.

[shmatt]

Peloton is far from the only expensive product being shipped coast to coast. You let someone else do the work for you. I'm going on a whim and guessing that a Tesla being delivered to your door, is not delivered by a full time Tesla employee

And to double down on that - starting 2 days ago, Everyone receiving a Peloton will receive it from a non-employee

[dlp211]

Peloton does not use FT employees to deliver everywhere in the US and I know for a fact that their first-party delivery is a far better experience than when you get third-party delivery.