[acnops]

AFAIK, this could be pretty disastrous for French businesses that funnel conversion data to Google Analytics, which is then used to optimize their Google Search ads.

Switching to another solution for analytics might be ok, but losing the ability to automatically optimize ads based on conversion data is a big pain.

[YXNjaGVyZWdlbgo]

It doesn't really matter micro targeting is not effective.

[ApolloFortyNine]

This just reads like "local commenter says trillion dollar industry is a sham".

Targeted ads pay loads more than untargeted, and you're essentially saying all those companies paying more are in the wrong. Some campaigns even manage 10-25% click through conversions, when well enough targeted.

[FateOfNations]

Not effective? A dollar spent showing me, a male, a tampon ad is a dollar wasted.

[viro]

source? Since conventional wisdom disagrees with you.

[martin_a]

> conventional wisdom

You mean what the SEA people tell you? Yeah, we'll all probably be out of business tomorrow, if we don't run the whole Google stack.

[iamacyborg]

This is a good take on the issue.

https://www.linkedin.com/pulse/advertising-does-create-deman...