[YXNjaGVyZWdlbgo]

It doesn't really matter micro targeting is not effective.

[ApolloFortyNine]

This just reads like "local commenter says trillion dollar industry is a sham".

Targeted ads pay loads more than untargeted, and you're essentially saying all those companies paying more are in the wrong. Some campaigns even manage 10-25% click through conversions, when well enough targeted.

[FateOfNations]

Not effective? A dollar spent showing me, a male, a tampon ad is a dollar wasted.

[viro]

source? Since conventional wisdom disagrees with you.

[martin_a]

> conventional wisdom

You mean what the SEA people tell you? Yeah, we'll all probably be out of business tomorrow, if we don't run the whole Google stack.

[iamacyborg]

This is a good take on the issue.

https://www.linkedin.com/pulse/advertising-does-create-deman...