[s1artibartfast]

I disagree, and think that it could be a decent profitable company in the long term, as long as they can maintain premium brand status.

That said, anyone who bought into the idea that it would have margins and scaling like a tech stock had/has their head in the clouds.

[ch0I9daAiO]

The problem with "premium" gym equipment is that ultimately it doesn't matter. It's not similar to other hardware which allows you perform your task better, like a faster laptop, phone with larger battery, washing machine that is quieter and more energy efficient. Your muscles do not care that you are pedaling or running on a $2000 piece of equipment compared to a $500. Your heart can't even tell if you're running or cycling or whatever you're doing besides how much demand there is for blood. Marketing this similarly to Apple seems difficult.

[clpm4j]

The Peloton experience and loyalty stems from the instructors and the classes - not the hardware.

[s1artibartfast]

I have no doubt that there is a market for $2K bikes. There is probably a market for $10K bikes. My skepticism is that you can produce them at 90% profit and double the size of the market year over year for decades.