[ch0I9daAiO]

The problem with "premium" gym equipment is that ultimately it doesn't matter. It's not similar to other hardware which allows you perform your task better, like a faster laptop, phone with larger battery, washing machine that is quieter and more energy efficient. Your muscles do not care that you are pedaling or running on a $2000 piece of equipment compared to a $500. Your heart can't even tell if you're running or cycling or whatever you're doing besides how much demand there is for blood. Marketing this similarly to Apple seems difficult.

[clpm4j]

The Peloton experience and loyalty stems from the instructors and the classes - not the hardware.

[s1artibartfast]

I have no doubt that there is a market for $2K bikes. There is probably a market for $10K bikes. My skepticism is that you can produce them at 90% profit and double the size of the market year over year for decades.