Then again, BankSimple's only purpose is great service. They delegate the actual money to a partner bank. So... Yeah. It doesn't really get much better than that in terms of motivation.
As far as I know, yes, you are, in fact, completely wrong. The only thing partner banks handle is the actual money. You never talk to them. https://banksimple.com/faq/#whatthedealis
Because as far as I can tell, BankSimple has no interest in service at all. They're just a shiny tech company.