[blue_box]

> With the continued expansion of Prime member benefits as well as the rise in wages and transportation costs, Amazon will increase the price of a Prime membership in the U.S., with the monthly fee going from $12.99 to $14.99, and the annual membership from $119 to $139. This is the first time Amazon has raised the price of Prime since 2018. For new Prime members, the price change will go into effect on February 18, 2022, and for current Prime members, the new price will apply after March 25, 2022, on the date of their next renewal.

[solidangle]

Wow, $14.99/month is a stark difference with the €2.99/month that they charge for a Prime subscription here in The Netherlands. I wonder if they will increase the subscription fee here to the same level once they reach the desired market share in the video streaming and e-commerce spaces here.

[cozzyd]

My guess is that the logistics of 2 day delivery in the Netherlands is much easier.

[solidangle]

2-day delivery would be uncompetitive in The Netherlands. Next day delivery is the standard for webshops here, and most offer same day delivery as a paid upgrade when you either order before noon or live in a large city.

[dmoy]

Still the general point stands.

The Netherlands is like a quarter of the area of New York state alone, and has about the same population.

[cozzyd]

yeah, it'd be nice if Amazon had an urban discount in the US :). Deliveries to large multifamily buildings must be tons more efficient than to the 'burbs.

[ot]

Or the large markets subsidize the small ones just to maintain market dominance.