[dylan604]

sell the ads in newspapers? is this the 1950s? j/k

Seriously though, what newspaper(s) would you honestly be willing to spend ad dollars with (and for what products) thinking that this would be a good investment? Geritol? Now, if your suggestion is buying newspaper ads would then get ads in their digital versions as well, then maybe. However, seems to me that most viewers of news sites are from link aggregators more than just readers of a website. Not sure how that would affect ad placement.

[scarface74]

Ad supported TV broadcasts are a thing and are podcasts that don’t dynamically insert ads.

[kornhole]

TV and podcasts are moving towards surveillance based advertising too. Look at the rise of smart TV's, cable, and streaming services that require identification and location as well as the various ad supported podcast players.

Your are correct if you are using over the air TV or Kodi and if you use FOSS podcast players such as Antennapod or Podverse.

[dylan604]

>TV and podcasts are moving towards surveillance based advertising too.

Everything is moving this way. It's only a natural desire for those spending money on advertsing to want to know if the money is being spent effectively, or if they'd be just as well off lighting cigars with $100 bills.

The lure of targeting, tracking (ad effectiveness, not people per se), etc is just too inticing for those non-techies that haven't pulled back the curtain to see that the all powerful wizard isn't wearing any clothes (to mix metaphors). Those of a certain age that depended on Nielsen ratings and what not buying TV/Radio ad time were always very interested in knowing how effective the ad buy really was. Then, the digital ads folks come along telling them they can hit exactly the demo they want to target and then show click through rates, etc. It's like a dream come true with a cherry on top under a rainbow with the leprechaun delivering a pot of gold riding on the unicorn's back. They all bit hard hook,line,and sinker.

[scarface74]

If you are referring to players like Spotify. Those aren’t “podcast”. A podcast consists of a sound file I can access via an RSS feed.

Spotify exclusives are non pre podcasts than pages that were hosted on AOL.

My smart tv isn’t connected to the internet after registering it. I have an AppleTV connected.

[dylan604]

>A podcast consists of a sound file I can access via an RSS feed.

I think podcast has outgrown that definition some time ago.

[scarface74]

There is a reason I stopped listening to Gimlet podcasts once they went exclusively to Spotify.

[kornhole]

Both Google and Apple have their own podcast players that collect what you listen to.

[scarface74]

“Privacy” has never been about the service you are using collecting data for recommendations and even advertising while you are using the service. People aren’t complaining that when you tell FB that you are a married man interested in women that they target advertising for your demographic. It’s about collecting data when you are not on the platform.

But Apple doesn’t make money by advertising based on the podcast you listen to. I doubt they make any real money on their new podcast subscription service. Apple doesn’t even hosts podcasts. They just index RSS feeds. The podcast directory API has been freely available for over a decade and is used by third party podcast players.

Unlike Spotify, you can subscribe to a podcast feed that isn’t in the directory.

[dylan604]

I asked about newspapers, and you responded with TV. Huh?

[scarface74]

Fair enough. But you do notice that newspapers are still the most popular way for CPG goods like P&G to advertise where they don’t have to target or track.

[dylan604]

Eventually, that demographic will age out so to speak, and then what. What are the numbers of new younger subscribers? This is why newspapers are folding/selling.