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by kornhole
1596 days ago
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TV and podcasts are moving towards surveillance based advertising too. Look at the rise of smart TV's, cable, and streaming services that require identification and location as well as the various ad supported podcast players. Your are correct if you are using over the air TV or Kodi and if you use FOSS podcast players such as Antennapod or Podverse. |
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Everything is moving this way. It's only a natural desire for those spending money on advertsing to want to know if the money is being spent effectively, or if they'd be just as well off lighting cigars with $100 bills.
The lure of targeting, tracking (ad effectiveness, not people per se), etc is just too inticing for those non-techies that haven't pulled back the curtain to see that the all powerful wizard isn't wearing any clothes (to mix metaphors). Those of a certain age that depended on Nielsen ratings and what not buying TV/Radio ad time were always very interested in knowing how effective the ad buy really was. Then, the digital ads folks come along telling them they can hit exactly the demo they want to target and then show click through rates, etc. It's like a dream come true with a cherry on top under a rainbow with the leprechaun delivering a pot of gold riding on the unicorn's back. They all bit hard hook,line,and sinker.