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by cdjarrell
5380 days ago
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The Lean Startup model works because it's rooted in evolution. Mutations are made and tested and the weaker one dies off. Biology has been testing it for much longer than we have been creating businesses. We're starting to realize that you can't guess and strategize for future occurances, you just have to try them out and react accordingly. You have to get a little bit better one day at a time and not just think about how you great you want it to be. That's the biggest hurdle with trying to change the world, we spend too much time thinking and arguing over what's better while key opportunities are passing us by every day. |
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Here's the alarming thing that the book suggests: that we are all scientists trying to reveal market insights. Some of us manage to find out that our hypothesis was true and we are rewarded. Some of us disprove a hypothesis, which is a perfectly scientifically admirable thing to do, but we are penalized for it. 100 years from now, will people laugh at how our society was naive enough to let entrepreneurs who fail go personally bankrupt in some cases? Will they even consider revealing market truths to be failure? I'm guessing that 100 years from now we'll have reached a point where these things are true:
1. We won't see so many half-baked products get to market (e.g., Blackberry Playbook) because conventional wisdom by then will have prevented those kinds of products from getting as far along in the product development stage as they do now without having fundamental assumptions about them get validated earlier on.
2. There will be a market that rewards entrepreneurs for revealing insight into their "failures" because these failures provide truths about the market and are just as equally applicable as truths about the market that validate assumptions.