[amirmc]

> a lot of entrepreneurs are turning to Lean for a framework that will lead them to success ... But right up there with misunderstanding #1 about Lean ... has got to be this particular misunderstanding

I agree with what you're saying but when the strap line of the book is "How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Companies" [emphasis added] the misunderstanding is, well ... understandable.

[9oliYQjP]

You're right, it's on the cover. I have jumped right into the book but haven't read anywhere in there claims that Lean will cause success. It's pretty modest in the claims. I find it interesting that it's blatantly on the cover though. I'm not convinced this would let me succeed but I am convinced it would help me from driving off a cliff into a disaster of a situation where I have wasted a lot of time and effort on a product that it turns out the market doesn't want.

[jmathes]

The cover says "How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Companies". That means:

- There exist at least two entrepreneurs today - At least two of them use continuous innovation - At least two of those who use continuous innovation create radically successful companies - This book will tell you how they do it