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by throwaway22032
1601 days ago
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Well, if we talk about the big issue of the past couple of years, we can certainly contextualize in the context of that because we have an end goal for the communication, which is to attempt to convince an individual to take action A over action B. So you can easily show high quality contextualisation - it's showing that the case against is less preferable, e.g. arguing against yourself. For example, Government posters can say "if you go outside, you have an x% change of having coronavirus, an y% chance of passing that on to someone, who then has a z% chance of being seriously disabled or dying, and they have an a% chance of not obtaining that disease via some other mechanism". You take the opposing viewpoint and try to dismantle it. This is the role of the media, to inform, not to latch onto micro-facts like "lockdown saves lives" and push them because they're easy wins. |
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Couple of problems with this. People suck at maths. They also such at comparative risk analysis.
Also, you fight pandemics at the country/region level. Like some people will vote for whoever reduces their tax bill regardless of the actual outcome, some people will go out and mix with others in a pandemic if their own personal risk is low (or appears to them to be low).
Then you have the problem of trusting government. For example, here in the UK evidence suggests ministers in the Tory party used mask buying to funnel > £8Billion extra to friends and associates by having them pretend to be PPE suppliers and then sending them money for orders that were either simply not fulfilled or were fulfilled with unusable product (did they send it back, no, because it achieved the goal!). Now, you want us to trust those same people bit to lie on posters that modify human behaviour at a country-level?
Epidemiological responders only hope is to simplify and be cautious, try to prevent the government perverting the message to their own ends too much.