[jperezcu]

The headline+video look great. I'm curious, though: why is the "Download for Free" button bigger and brighter than the "Create a Campaign" button (which is clearly more important)? And why does it say "Live Demo" if it's just a downloadable PDF?

[fitztrev]

The "demo" is the process that you go through to get the PDF. Maybe I should make that more clear. It's just a sample of how the functionality would work on your site if you offered an ebook.

The size/styling of the "Download for Free" button is just something I didn't give much thought to. I used a button generator and that's what it output. Looking at it again, it could certainly be smaller. Especially when sitting so close to my main CTA of "Create a Campaign."

[zobzu]

simple. its not about letting people make a campain its about making crowd2 well known. so the download is more important than the campaign.

same reason it says live demo, as live demo would imply there's no download, aka no hassle. Aka a small marketing lie.