[fitztrev]

The "demo" is the process that you go through to get the PDF. Maybe I should make that more clear. It's just a sample of how the functionality would work on your site if you offered an ebook.

The size/styling of the "Download for Free" button is just something I didn't give much thought to. I used a button generator and that's what it output. Looking at it again, it could certainly be smaller. Especially when sitting so close to my main CTA of "Create a Campaign."