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Armed with three years of grocery shopping data, researchers found that total sugar sales are down by almost 20 percent, driven largely by falling soda purchases.
This isn't the right definition of success. The first minimal requirement for this to be a successful initiative is that the community lost weight overall. Or even gained weight, but more slowly than other communities.If they could prove that it would be an incredible breakthrough in public policy, but I wouldn't bet on it. The science on the effect of sugar in the diet, sugar in and of itself, is far more eqquivocal than popular press would make you believe. It is exceedingly likely that people just ate more fat instead of sugar, which is plausibly just as dangerous as sugar when one is eating calories in excess of daily energy requirements. |