The core argument for x^2 is basically just that it's the only function with linear derivative, so for rational voters who calculate marginal benefit of additional votes purchased at cost x^2 (in terms of likelihood of changing the outcome of the "election"), you get a welfare maximizing outcome.
Definitely a challenge for many mechanism design approaches to intervening in the world. As I understand, the only really solution is to experiment in the real world, see what holds and see what doesn't, and tweak accordingly (e.g. test out different interfaces that communicate how the mechanism works!)
That's a rather ridiculous assumption, isn't it? I still remember the 3rd year psychology university student, who asked: "What's a square root?"