[WastingMyTime89]

I am not what you would call an Apple fan still I bought a Macbook Air M1 with 16Gb of RAM in France for around 1200€ a couple of months ago (to replace an early 2011 Macbook Pro - I don't change my personal laptop often). While I would never buy a Macbook Pro, I think the Air pricing was fine. The price is pretty close to other ultraportables, performances are very good, battery life is incredible, the screen is beautiful and I don't mind paying a small premium for a sleek design and good quality control. I don't feel like I wasted my money.

[peoplefromibiza]

I'm looking at prices on the French Apple website and it says

7 cores GPU / 16GB RAM / 256GB SSD 1.359 euros

https://i.imgur.com/udZSqAz.png

8 core GPU / 16GB RAM / 512GB SSD 1.629 euros

https://i.imgur.com/QacUu2X.png

I'm not saying it isn't the price people will pay, I'm only saying it's a price point that will convince people to upgrade, but won't allow Apple market to expand in a meaningful way.

Apple had already a boom years ago, I still remember Peter Jackson editing LOTR on set with his MacBook Pro + Final cut.

Then Apple stagnated and studios replaced their Macs with PCs.

Now maybe they will buy Macs again, it's a cycle, it's the same market shrinking a little and expanding a little over time.

Pro Macs are not iPhones, there are countless alternatives.

[WastingMyTime89]

It's not interesting to buy these laptops straight from Apple. Large national resellers like Darty or Fnac offer better services and discount them very often.

> Pro Macs are not iPhones, there are countless alternatives.

I have a very different reading of the market.

I don't think iPhones are priced competitively. They are not really better than Android phones which are far cheaper. That's why they have such a ridiculously low market share in Europe.

The Macbook Air is competitively priced however. Its price is in line with the rest of the market and it is a good cost to value offered proposition.

[dagw]

That's why they have such a ridiculously low market share in Europe.

Phone market share in Europe[1]:

Apple 35.42%

Samsung 30.81%

Xiaomi 11.71%

edit: some other sources have it Samsung 32%, Apple 28% and yet others Samsung: 30% and Apple: 22%, but either way hardly "ridiculously low"

[1] https://gs.statcounter.com/vendor-market-share/mobile/europe

[WastingMyTime89]

Statcounter is not really a serious source for market share. Both Counterpoint Research and Strategy Analytics give Apple a more credible 20% market share in Europe behind Samsung and Xiaomi.

It's not disastrous but it compares poorly to the between 55% and 65% of the USA market.

[kaba0]

Well, it is a domestic product there (at least the HQ is US). Also, Eastern Europe probably worsens the percentages a bit because it is ridiculously expensive for us (like, there was a statistic recently on how many days one would have to work to buy the latest iphone and it was quite tragic from our perspective with something like more than 2 months worth of salary, while it is a few days in other countries)