[dagw]

That's why they have such a ridiculously low market share in Europe.

Phone market share in Europe[1]:

Apple 35.42%

Samsung 30.81%

Xiaomi 11.71%

edit: some other sources have it Samsung 32%, Apple 28% and yet others Samsung: 30% and Apple: 22%, but either way hardly "ridiculously low"

[1] https://gs.statcounter.com/vendor-market-share/mobile/europe

[WastingMyTime89]

Statcounter is not really a serious source for market share. Both Counterpoint Research and Strategy Analytics give Apple a more credible 20% market share in Europe behind Samsung and Xiaomi.

It's not disastrous but it compares poorly to the between 55% and 65% of the USA market.

[kaba0]

Well, it is a domestic product there (at least the HQ is US). Also, Eastern Europe probably worsens the percentages a bit because it is ridiculously expensive for us (like, there was a statistic recently on how many days one would have to work to buy the latest iphone and it was quite tragic from our perspective with something like more than 2 months worth of salary, while it is a few days in other countries)