Is this just protifing on a topical craze or does this have staying power? What experience does in-game NFTs offer to players that they otherwise cannot find in traditional database backed assets?
And literally every single thing they are doing could be achieved with a simple database shared across games, as they already do. The only thing NFTs achieve here is just being used for marketing.
Yes, it's a "real" use in a "real" company, but that's like trying to argue that Bitcoins are useful and totally absolutely not a scam because a few real world companies decided to accept them as payment. Like, "sure, wink wink".
But is it actually adding anything? Even the article says what they are doing (reselling digital goods) doesn't require any blockchain technology at all.