[zombietfk]

But is it actually adding anything? Even the article says what they are doing (reselling digital goods) doesn't require any blockchain technology at all.

[Kinrany]

It does make the ability to resell inalienable.

Of course it's worthless when the game will be shut down in only a few years.

[Avshalom]

Sort of. You can sell it but Ubi can just as easily blacklist any ID it feels like, preventing you from actually using anything you bought.

Which will probably happen the first time some high profile streamer gets scammed out of his special shirt or whatever.