| Beyond that, I believe that Europe’s (particularly Britain’s) negative cultural attitude towards sales is a major inhibitor to building tech champions on the same scale as the US or China. In my thirteen years of working in the UK, I’ve learnt that in British culture sales and selling is viewed negatively. The linked HBR article talks about self-promotion not sales. That seems quite different to me. And speaking from Cloudflare’s perspective our London-based EMEA sales team has been spectacularly effective. Early in Eigen’s history there were many London-based employees who prioritised technological purity over commercial success; it was almost fatal for us. However hard it is, the UK needs to transform its cultural attitude to sales. I think that’s a leadership issue not about “London”. The team we built in London was/is all about commercial success. |
What it doesn't do well is spaff money indiscriminately at any old idiot with an idea. Even less so to someone with a crap idea.
Despite the article author's claim, most of the startups in the generation that I joined (2018+) have focused on getting a decent business model, rather than hyper growth above all else.
They also had to do much more with significantly less. There was less VC money sloshing about compared to the west coast, so we had to be very careful in how we optimised.
To back up the point that John is making, "Technical purity" above all else is a symptom of leadership not explaining the business needs well enough. (or not putting in place an engineering team with enough pragmatism to translate business to tech. )