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by phonypc
1662 days ago
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Might want to refresh your reading on this. AFAIK this is reference to one (unpublished) study where undergrad wine science students tended to choose from a list of descriptive terms usually associated with red wine to refer to dyed white wine, most of the time. It's certainly true that suggestion can change ones perception of wine (or any flavor), but I don't think it's clear that it's the primary factor. |
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The original study finds that the terms we use for flavor (partly) encode the tuple of flavor and color. That is, given two identical smelling / tasting liquids, subjects will pick different vocabulary to describe the flavor when the liquid is red vs clear.