I feel like the more egregious example is BMW's subscription model for heated seats. I think once you buy the self-driving package, you get to keep it, along with future updates. Sure, it's pricey but it's also an incredible feature. The idea of being able to have your car do the work on interstates sounds amazing, not that I can afford it. If it required yearly payments and cost extra to upgrade, that would be pretty bad, in my opinion.
For Tesla FSD you can pay a lump sum to unlock it permanently, or you can pay a monthly fee. When I did the math I recall it would take ~4.5 years to equal the lump sum, although they say to expect price increases on the monthly plan.
Tesla also has a monthly fee to unlock rear heated seats in the Model 3.