[jasode]

>Know that phenomenon where users that paid for software are typically more satisfied with it and give better ratings than users who didn't?

>Whish I knew what the proper name for it is,

Possibly these:

https://en.wikipedia.org/wiki/Mere_ownership_effect

https://en.wikipedia.org/wiki/Endowment_effect

https://en.wikipedia.org/wiki/Choice-supportive_bias

https://en.wikipedia.org/wiki/IKEA_effect

[fhd2]

I think it's pretty much choice-supportive bias, thanks!

The more costly it is to make the wrong choice, the more is invested into rationalising the decision, the stronger the bias.

[Sammi]

The best part of it is that just like the placebo effect it actually works. Speaking from experience. I mean, how can you look at your little child and not feel like you are looking at the face of god? It truly is a profound experience.