[fhd2]

I think it's pretty much choice-supportive bias, thanks!

The more costly it is to make the wrong choice, the more is invested into rationalising the decision, the stronger the bias.

[Sammi]

The best part of it is that just like the placebo effect it actually works. Speaking from experience. I mean, how can you look at your little child and not feel like you are looking at the face of god? It truly is a profound experience.