[Cederfjard]

You’ve only really stated though that these policies are deliberate, which I think few people would have thought otherwise, not that they’re necessarily the best policies there can be. The question is if they’re actually better for the bottom line than the alternative (given the timeframe that the people who make and influence these decisions care about). Is ”squeezing out an extra pay cycle” or two possible missing the forest for the trees, if customers who were happy with the cancellation process are more likely to return, proselytize for you and so on? Not saying that’s the case, very open to being influenced either way if anyone has data to share.

[butwhywhyoh]

The OP was directly countering the point made by the GP:

"But sometimes bad policies are just bad, they benefit no one, and they exist for dumb reasons. Maybe call to unsubscribe is one of those policies"

No one stated anything about it being the "best policy it can be".

[Cederfjard]

OK, fair enough. I still read it in the context of the thread's original thesis, that frictionless cancellations increase customer satisfaction, and thus retention and profit in the long run. And I still don't see the comment they directly responded to saying that the policies aren't deliberate, only that they "exist for dumb reasons" and "benefit no one", which could still arguably be true if the alternative is both more profitable and serves people better.

But I hear you - taken more in isolation, and with better faith on my part, the comment makes sense. I'm still curious about actual data though.