| This is true and Microsoft is known to be a company that has many product groups that are often in direct conflict with each other. Cloud Services is the "cool" Microsoft and their cloud services are now the biggest profit center for them. They have Azure, developer tools and contribute a huge amount to the overall open-source world. The majority of their customers run Linux workloads and things like Kubernetes. Cloud folks at Microsoft don't care if you run Linux or MacOS as long as you run your web apps on Azure that's all they care about and they try to make it as easy as possible. These are the guys that developed Microsoft's first internal Linux distribution. Satya Nadella comes from the Cloud/Azure part of the business. That's why Microsoft has been doing some really innovative and smart choices lately under his leadership. The Windows group are the luddites at Microsoft. Instead of open-sourcing Windows and treating it as open technology something the Cloud group would love they still jealously guard it as proprietary. They only put WSL (Windows Subystem Linux) because the Cloud group wanted it. Windows group is living in the 1990's and still thinks you can make money on a desktop operating system. They put ads and use dark patterns because they're desperate to show that Windows can still make money. Their CEO is now one of the Cloud guys and for them that sucks. |
I can't speak for others but I'm more than willing to pay good money for a version of Windows that isn't actively user hostile and full of garbage. Like, give me a Windows 2000 UI on top of modern Windows underpinnings and I'll give you $500/year. They can even keep putting out the shitty version of Windows and just make it explicitly ad/creepy-data-harvesting supported. That might still not be enough to actually make them money, I can't say.
What I can say is that I feel like Window's current strategy is less about making money and more about actively trying to kill off personal computing for the sake of pushing everyone to subscription services.