Which is stupid, since people who look for a cheap used option aren't going to buy a new product at full price anyway. They are going to buy a cheaper product from another company, and then you have lost them as a potential future customer.
People who buy your companies used products are much more likely to buy your companies new products at some point in the future.
People who buy your companies used products are much more likely to buy your companies new products at some point in the future.