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by ackbar03
1693 days ago
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> they've figured out a way to deliver groceries in 10mins (!) with a sustainable business model in the 6 months they've been stealthily operating in Mumbai I dunno man, smells fishy. I never understood how the whole 10mins delivery thing could work economically, much less in a place with low purchasing power like India. Or maybe its just a sign that wealth inequality is rife in Mumbai such that people are willing to pay enough of a premium to cover low cost labor that makes it profitable. Maybe thats also why I'm not a billionaire yet. |
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> Foodtech unicorns Zomato and Swiggy have entered this space with 10 minute delivery in select cities. On August 17, Zomato-backed Grofers announced 10-minute deliveries in 10 Indian cities.
> Hyperlocal delivery startup Dunzo has also launched its under 19-minute delivery in Bengaluru. Swiggy's Instamart continues to create 'dark (online orders only) stores' with partners in areas of operations to execute more control over their grocery inventory, as it begins 15-to-30-minute deliveries on the platform.
https://archive.is/IL36L
The secret seems to be in leveraging "Kirana stores". There's at least 10 stores in 1km radius from where I am. This is usually the case in most residential centres in urban India. The bigger problem isn't delivery and pricing, it is inventory and scale.
What's working in their favour is that most Kirana store owners use a smartphone already and have access to free/cheap internet. This could be leveraged in an Uber-style just-in-time order fulfillment. Another interesting ripple-effect could be that households turn into warehouses / dark store-fronts: Kind of like Airbnb for Grocery (everyone's a grocerer!). There's already a precedent in India of households taking to social-commerce (where goods are sold online on WhatsApp / Instagram / marketplaces like Meesho to their followers or social circle, without any store front).