[ignoramous]

Their competition is also doing sub 20 minute deliveries!

> Foodtech unicorns Zomato and Swiggy have entered this space with 10 minute delivery in select cities. On August 17, Zomato-backed Grofers announced 10-minute deliveries in 10 Indian cities.

> Hyperlocal delivery startup Dunzo has also launched its under 19-minute delivery in Bengaluru. Swiggy's Instamart continues to create 'dark (online orders only) stores' with partners in areas of operations to execute more control over their grocery inventory, as it begins 15-to-30-minute deliveries on the platform.

https://archive.is/IL36L

The secret seems to be in leveraging "Kirana stores". There's at least 10 stores in 1km radius from where I am. This is usually the case in most residential centres in urban India. The bigger problem isn't delivery and pricing, it is inventory and scale.

What's working in their favour is that most Kirana store owners use a smartphone already and have access to free/cheap internet. This could be leveraged in an Uber-style just-in-time order fulfillment. Another interesting ripple-effect could be that households turn into warehouses / dark store-fronts: Kind of like Airbnb for Grocery (everyone's a grocerer!). There's already a precedent in India of households taking to social-commerce (where goods are sold online on WhatsApp / Instagram / marketplaces like Meesho to their followers or social circle, without any store front).