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> Producers invariably have favourite, go-to plug-ins which are instrumental to their artistic identity. Lol. Most producers talk about how the plugins are fairly interchangeable, and almost none of them will really change how you work or the sound you get. The VST / plugin market seems really saturated. Not like it’s so saturated that you can’t make money, but any problem you want solved is likely solved by a battery of different plugins. People fetishize hardware and talk about how it’s essential to the sound that they want, and usually, when you dig into it, you can replace 95% of your hardware with something else and end up with something nearly indistinguishable. There might be some synth or guitar pedal that you are in love with, or even several, but it rarely turns out to be critical to your personal sound. Like, if you want to sound like Van Halen, maybe you want to buy an EVH cab, but don’t bother tracking down exact replicas of guitars and amps… despite the fact that fans obsess over his guitars and amps, that stuff is easy to replicate. The software side is similar, it’s just that most people don’t fetishize specific pieces of software beyond, say, drooling over a few big names like Serum, Omnisphere, or Pro Tools. > Once monopolisation is achieved, enclosure accelerates, locking users into an ecosystem with few alternatives or competitors. I’m not convinced monopolization is going to happen. What I see happening today is that the software and hardware is so cheap it’s ridiculous. The prices have been falling for ages. More companies are making this stuff than ever before. The platform seems wide open. Tons of free VSTs, even good ones, abound from tons of different software companies. Real analog synth hardware is way cheaper (Behringer) than it ever was, even in nominal dollars. Meanwhile, a lot of the stuff you see at music stores seems to be glorified toys. DAWless setups aimed at Instragram or YouTube which are terrible for producing music, but look good on video. I’m not trying to be gatekeeper here and say what “real music” is, or how you should make it, but there are segments of the music equipment industry which are competing against Lego. That’s where the money is. After all, real, working musicians seem to have less money these days, so it’s only natural that the industry shifts. As far as I can tell, this is what an infusion of capital will be aiming at—people with discretionary income that love music toys (whether or not they actually make music with it—it varies). That quote from Adorno is really wedged in there, I guess you gotta show off who you read. |
The 303 defined acid, the Juno gabba and early rave, and sliced 4 bars of a single song defined jungle. Maybe in what you're saying is true, but on the other hand for other genres, synths = genre