[dylan604]

Do they really? I only ever hear about how its the best iPhone camera they have ever made. Yes, they talk about how their AI is able to adjusts exposure, color tone, etc. Do they actually talk about how a macro is taken in such detail as focus stacking etc? I tend to nod off during these videos, so I might have missed something.

[marcellus23]

> Yes, they talk about how their AI is able to adjusts exposure, color tone, etc. Do they actually talk about how a macro is taken in such detail as focus stacking etc?

Is that moving the goal posts a bit? Your point was that Apple is somehow pretending they're not using software to create this effect -- if they say they're using AI/etc. to do it, it seems to me like they're not misleading their customers. I don't think the requirement is that they explain exactly how it works in technical detail.

I don't think they did any sort of deep dive on their macro tech, but in the past yes, they have gone into some detail about how their image processing works behind the scenes.

[dylan604]

There's a difference in macro being 1:1 ratio (as understood in photography) vs having an AI do something to make something small look big in the image. So if their lenses are not delivering 1:1 but use some sort of algo, then it's misleading.

[macintux]

There are no shortage of lenses that are labeled macro but top out at 1:2, or even 1:4.

[sudosysgen]

Yes, and it's false advertising and an assholes move wether it's Tamron or Apple doing it.

[packetslave]

They tend to have sessions at WWDC about the underlying camera pipeline, for developers who care. Product launch keynotes are the wrong forum for deep technical talks.

[dylan604]

that's not what the person I responded to implied. they specifically called out the keynote

[crancher]

The do indeed call it out in the keynote, including a slide with graphics indicating what each stage does.