[marcellus23]

> Yes, they talk about how their AI is able to adjusts exposure, color tone, etc. Do they actually talk about how a macro is taken in such detail as focus stacking etc?

Is that moving the goal posts a bit? Your point was that Apple is somehow pretending they're not using software to create this effect -- if they say they're using AI/etc. to do it, it seems to me like they're not misleading their customers. I don't think the requirement is that they explain exactly how it works in technical detail.

I don't think they did any sort of deep dive on their macro tech, but in the past yes, they have gone into some detail about how their image processing works behind the scenes.

[dylan604]

There's a difference in macro being 1:1 ratio (as understood in photography) vs having an AI do something to make something small look big in the image. So if their lenses are not delivering 1:1 but use some sort of algo, then it's misleading.

[macintux]

There are no shortage of lenses that are labeled macro but top out at 1:2, or even 1:4.

[sudosysgen]

Yes, and it's false advertising and an assholes move wether it's Tamron or Apple doing it.