I took from this that the OP assumed Jobs wouldn't be too price-sensitive. And that he would be happy to pay a small premium to get the feature into iTunes faster. And that a little - err - negotiating fudge in the opening meeting might fly under the radar.
Jobs would have had an estimate of what it would take to copy the feature - way less than $50m, just not quite as quickly.
It surely wouldn't have made a lot of difference (to Apple) if Jobs had laughed off the bluster, and negotiated back down to pretty much any number they liked, maybe even less than $50m.
But the asshole vibe from Jobs comes from the fact that he clearly didn't value the feature that much. It was more valuable to wait for his own team to build it slower, and send the CEO away with a flea in their ear pour encourager les autres. So I'm sure that story got heard by plenty of other potential Apple acquisitions, and saved Apple a lot of money down the line.
I actually think what happened is that Jobs was on his way out of the room, having heard enough and happy to let his subordinates work out any possible deal, and took umbrage that a "small fry" would detain him with trying to fix a ballpark figure on the spot.
Moral evaluation of his action I leave as an exercise for the reader.
No strong feelings on Jobs, but quite a few people here commenting it was sharp practice, and I understand why.
Of course it's reasonable for anyone in business to say "you're trying to bullshit me, so I'm not doing business with you". The OP agrees, end of story.
But - Jobs might have batted away OP's amateur bravado with grace, and still bought his company for any price he wanted (probably even less than it would have cost Apple to build!). Or he could have passed them over to a subordinate be let down.
Instead Jobs personally wanted to be known for cruel honesty, and for ordering a clone of a startup that he'd changed his mind about buying. I genuinely don't know whether he succeeded because or in spite of that kind of conduct.
It still doesn't make the tantrum, humiliation, or insults OK. The CEO didn't do anything 90% of us don't do during salary negotiations. Imagine if anytime you said you know the market price is X for your skills without having another offer in your hand or adding lots of disclaimers like "I think maybe I might be able to find an offer that is kinda like ...", you would be shouted at, belittled, insulted.
Yes, and if Steve Jobs whim had blown the other way and allowed the price framing, this guy would be hailed by the same crowd as a negotiation genius -- even though both scenarios were actually just high-stakes coinflips.
Jobs would have had an estimate of what it would take to copy the feature - way less than $50m, just not quite as quickly.
It surely wouldn't have made a lot of difference (to Apple) if Jobs had laughed off the bluster, and negotiated back down to pretty much any number they liked, maybe even less than $50m.
But the asshole vibe from Jobs comes from the fact that he clearly didn't value the feature that much. It was more valuable to wait for his own team to build it slower, and send the CEO away with a flea in their ear pour encourager les autres. So I'm sure that story got heard by plenty of other potential Apple acquisitions, and saved Apple a lot of money down the line.