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by duxup 1720 days ago
I think that's true, but there's also a danger of asking someone to 'be that guy' who isn't Steve. That seems like a bigger risk.

And in the meantime Apple still has its own fairly cohesive idea of how you use their devices and software ... while places like Google cancel and re-releases apps with half the features as the one they canceled, and I don't think they have a real idea of how people use their stuff.

1 comments

Definitely, I don’t see a way you could elevate someone to the level Steve was at. I think the plan was to have Jony Ive be the final word on design person.

But with iOS 7 Ives showed he didn’t get software and the “design is how it works” concept.

Not really. iOS 7 is an insignificant blip. Hundreds of other times, Ive showed that he was the best in the entire world at the "design is how it works" concept. Ive was the embodiment of that for his entire time at Apple. Jony Ive is the person who made it possible for Steve Jobs to say that without being laughed at.

Don't diss Jony Ive. He is the man.

iOS 7 was absolutely huge at the time, it was Apple shifting away from skeuomorphism and the industry soon followed. Granted, Google Material Design seemed to have been independently invented in the same timeframe, but iOS 7 led the charge.

For good or for ill, iOS 7 is not to be discounted for its significance.

Jony Ive is the reason Apple has a fetish for thinness at the expense of functionality, is he not?

He's a chump.