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When I moved to the Netherlands, I was at first irritated that my credit cards weren't accepted anywhere. But as the debit (maestro) card transactions are often free [1], paying 3%+ to a card service does seem exorbitant. For online payments, the Dutch use the IDEAL system, which is even easier than online credit cards. This also prevents vendor lock-in, like Amazon. And, the banking apps make it super easy to send money to friends. Looking back, I have to imagine that this 3%+ tax on all American transactions must put a weight on the system. [1] https://www.ing.nl/media/ING-rates_for_business_transaction_... |
This translates into much lower merchant fees. Even a tiny startup with zero transaction volume can easily get less than 2% on their physical card transactions (using something like iZettle or SumUp). Big retailers will be paying well under 1%.
Also, merchants are banned from adding surcharges for debit and credit card transactions in the EU & UK.