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by AkshatM
1721 days ago
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It's a little irksome how other commentors are quick to dismiss this very valid point. SMBs in Asia aren't using WhatsApp because they've forced the platform on their consumers; it's their consumers who are using WhatsApp who've forced a choice on the SMBs. WhatsApp has very wide consumer penetration, and its use by businesses is meant as a convenience wrapper for customers. Now, does switching from WhatsApp to some other not-very-widely-used platform cause customer engagement / retention to drop? I would wager very much so! It's a matter of priorities - people go where there is least friction, and WhatsApp otherwise provides a seamless friction-less experience. |
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