[AkshatM]

I mean, sure, status quo can / should be changed - but you want to get to a point where a changed status quo is sustainable, and you're not going to get there by simply removing existing options. It doesn't change the incentives people have for preferring to use the platform, namely the pre-existing widespread penetration.

You want to dislodge Facebook, you need to disrupt it / curtail its monopoly.

[cwkoss]

Companies diversifying their communication platforms is the disruption.