[chrononaut]

> It is reasonable to assume that you won't be tracked by Google when you're incognito in Google's browser.

Given the existing functionality of incognito mode, what would you call its set of features that it provides? Is it a naming / branding issue?

I believe it should be possible to provide these set of features (or browser operating mode) without going to the extent of not being tracked by Google (the company and its services), even though the ability to do the latter seamlessly would be beneficial.

[howinteresting]

I think any of the following would be acceptable:

* Chrome sends a signal to google.com around not tracking in incognito mode (Chrome already does all sorts of magic on Google sites, this would be a small addition)

* Incognito mode has a clear warning that Google specifically will keep tracking you

* Chrome loses all Google branding

[hn_throwaway_99]

All of those are horrible ideas:

1. So you're saying only Google is the publisher that specifically gets notified when you use incognito mode. That actually would be a real, concerning privacy violation in my opinion.

2. But the whole point is that it is not just Google who "specifically keeps tracking you". It's any server software out there that keeps logs. The warning Incognito Mode has now is much more correct and accurate that some sort of "Google specific" one would be.

3. That's just dumb. It's a Google product, why shouldn't it have Google branding.