[hn_throwaway_99]

All of those are horrible ideas:

1. So you're saying only Google is the publisher that specifically gets notified when you use incognito mode. That actually would be a real, concerning privacy violation in my opinion.

2. But the whole point is that it is not just Google who "specifically keeps tracking you". It's any server software out there that keeps logs. The warning Incognito Mode has now is much more correct and accurate that some sort of "Google specific" one would be.

3. That's just dumb. It's a Google product, why shouldn't it have Google branding.