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by cirenehc
1729 days ago
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A significant portion of content creators do it as a full time job. Ads is a stable revenue stream for these content creators. You as a consumer are free to move to any decentralized video platform you like, but the main bottleneck for any significant shift in market share depends on content creators, and ultimately, on advertisers. |
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Ads are a revenue stream mostly for the platform e.g. YouTube itself. You can have a look at this[1] or any other "how my YouTube channel makes money" video to see that's the case.
In-video ads, on the other hand, are indeed a significant revenue stream for creators, but those have nothing to do with the platform and everything to do with the single creator.
[1] https://www.youtube.com/watch?v=-zt57TWkTF4