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by cirenehc 1729 days ago
A significant portion of content creators do it as a full time job. Ads is a stable revenue stream for these content creators. You as a consumer are free to move to any decentralized video platform you like, but the main bottleneck for any significant shift in market share depends on content creators, and ultimately, on advertisers.
3 comments

> Ads is a stable revenue stream for these content creators.

Ads are a revenue stream mostly for the platform e.g. YouTube itself. You can have a look at this[1] or any other "how my YouTube channel makes money" video to see that's the case.

In-video ads, on the other hand, are indeed a significant revenue stream for creators, but those have nothing to do with the platform and everything to do with the single creator.

[1] https://www.youtube.com/watch?v=-zt57TWkTF4

According to the video you linked, AdSense and in-video ads are basically tied for income (26 and 27% respectively). Both of those are significant sources of income!
In the video I linked, "Sponsored projects" is a type of in-video ads, where they build a particular PC and the video is sponsored by a hardware company, so the total for all types of in-video ads is 41% vs 26% from AdSense.

For smaller Youtubers (LTT is a very large channel) the gap between AdSense and in-video tends to be wider. I don't have hard data on this but it's the result of talking to several youtubers in person. If someone has the data, it would be cool to share it here.

Don't ignore the fact that ads also pay for video hosting resources which, for some reason, your source completely ignored.
How much would I have to pay to replace the revenue that a content creater would get from my eyeball traffic on YouTube? From what I'm reading it's less than a penny per video. I send about $30/mo to Patreon, that's enough for what, 3000 videos? I watch YouTube way too much, but I don't watch it that much.

Realistically I should be aiming to replace Google's revenue for my eyeball traffic, because that covers all of the costs as well. Still seems very doable.

It would be nice if Patreon partnered up with them and handled the transactions.

Realistically, every PeerTube viewer would also need to pay for the thousands or more viewers any creator will lose by forcing viewers to pay money and by moving to a niche platform with worse UX and no serious discovery.
That really puts it into perspective. If we each chipped in one penny per video we could replace advertisements for everyone. At least in terms of supporting the content creators.
How many videos do you watch per day? If you're anything like me, i at least skim through 100 videos a day. Likely more, depending on my free time and interest.

That's like 1-2 dollars worth of 'penny' donations per day. I'm not sure i would be willing to pay that, esp. if for videos that i'm only mildly interested in, and would not have gone to watch if it weren't free.

Most people probably don't skim through 100 videos per day.

I doubt I skim through even 10 video a day. I think people like myself are more likely the norm than the exception.

A common "digital fallacy" people make is assuming 'everyone' uses a site like they use it. Most people don't.

If all of that made-for-youtube-income ad supported shit would go away youtube would get better, not worse. I wished I could block the lot of it.