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by mastazi 1731 days ago
> Ads is a stable revenue stream for these content creators.

Ads are a revenue stream mostly for the platform e.g. YouTube itself. You can have a look at this[1] or any other "how my YouTube channel makes money" video to see that's the case.

In-video ads, on the other hand, are indeed a significant revenue stream for creators, but those have nothing to do with the platform and everything to do with the single creator.

[1] https://www.youtube.com/watch?v=-zt57TWkTF4
2 comments
devrand 1731 days ago
According to the video you linked, AdSense and in-video ads are basically tied for income (26 and 27% respectively). Both of those are significant sources of income!
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mastazi 1730 days ago
In the video I linked, "Sponsored projects" is a type of in-video ads, where they build a particular PC and the video is sponsored by a hardware company, so the total for all types of in-video ads is 41% vs 26% from AdSense.

For smaller Youtubers (LTT is a very large channel) the gap between AdSense and in-video tends to be wider. I don't have hard data on this but it's the result of talking to several youtubers in person. If someone has the data, it would be cool to share it here.

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izacus 1730 days ago
Don't ignore the fact that ads also pay for video hosting resources which, for some reason, your source completely ignored.
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